As a founder who recently decided to sunset our business after 4 pivots (4 different digital products) and nearly 3 years building, this really resonates. Around the time when we were considering shutting down, First Round published a Quitting whitepaper that was inspired by Annie Duke's new book too. The specific Kill Criteria point was great for accountability - we didn't prove what we needed to prove and thus it wasn't going to work. I think there's a lot of founder fear around not looking gritty enough, but reframing quitting as freeing you up to invest your time more productively is super helpful.
As a founder who recently decided to sunset our business after 4 pivots (4 different digital products) and nearly 3 years building, this really resonates. Around the time when we were considering shutting down, First Round published a Quitting whitepaper that was inspired by Annie Duke's new book too. The specific Kill Criteria point was great for accountability - we didn't prove what we needed to prove and thus it wasn't going to work. I think there's a lot of founder fear around not looking gritty enough, but reframing quitting as freeing you up to invest your time more productively is super helpful.
Good read. People praise grid, but it's always good to know when to quit. It's Concorde effect. I put this article in our newsletter.
Memo to myself: https://glasp.co/kei/p/0a7766a3b50478fd2c41