I believe Liquid Death will be purchased by existing bottled water consumers as awareness increases around the negative effects of plastics - both for the environment and health.
Additionally with the increasing trend of sobriety, Liquid Death would be positioned as a great alternative to alcohol.
I believe Liquid Death will be purchased by existing bottled water consumers as awareness increases around the negative effects of plastics - both for the environment and health.
Additionally with the increasing trend of sobriety, Liquid Death would be positioned as a great alternative to alcohol.
Great point about the plastics issue - this seems to be particularly important for millennials and Gen Zers, and could be a big part of building the brand. We've been closely following the low and no alcohol drink trend in those same demographics as well - really cool to see brands being built to help support this behavior change.
I believe Liquid Death will be purchased by existing bottled water consumers as awareness increases around the negative effects of plastics - both for the environment and health.
Additionally with the increasing trend of sobriety, Liquid Death would be positioned as a great alternative to alcohol.
Great point about the plastics issue - this seems to be particularly important for millennials and Gen Zers, and could be a big part of building the brand. We've been closely following the low and no alcohol drink trend in those same demographics as well - really cool to see brands being built to help support this behavior change.