This product is groundbreaking for those fighting addiction (especially young people). Much of what can be very challenging when first leaving treatment or becoming sober is entering back into social environments centered around drinking culture.
I believe Liquid Death will be purchased by existing bottled water consumers as awareness increases around the negative effects of plastics - both for the environment and health.
Additionally with the increasing trend of sobriety, Liquid Death would be positioned as a great alternative to alcohol.
This product is groundbreaking for those fighting addiction (especially young people). Much of what can be very challenging when first leaving treatment or becoming sober is entering back into social environments centered around drinking culture.
I believe Liquid Death will be purchased by existing bottled water consumers as awareness increases around the negative effects of plastics - both for the environment and health.
Additionally with the increasing trend of sobriety, Liquid Death would be positioned as a great alternative to alcohol.
Liquid Death is a great brand and proof that creativity can differentiate amidst a crowded and commodity category within CPG